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Incremental Watts

I don’t know which name I like better, Watts Wacker or Soupy Sales, but this post is about Watts. Watts Wacker is a CEO and futurist who uttered one of my favorite quotes:

You can’t increment your way into the future – Watts Wacker

I think this quote is directed toward leaders of cushy, static, and stanky CCH companies who are so afraid of the future that they move by inches at a time in passive response to external changes. The only way to leapfrog your competitors, since they’re just as afraid as you and are inching along like molassess running up hill, is to make a disruptive leap into the future.

It takes revolutionaries to trigger disruptive leaps into the unknown. Someone (actually, two people) with an innocent but assuredly incremental mindset recently said to me: “Revolutionaries are usually lined up in front of a wall and shot“. My response was “that’s why there are so few of them“. Bummer.

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