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Dramatic Difference

I’ve been an investor in Whole Foods Markets for about 10 years because I like CEO John Mackey‘s “Conscious Business” approach to capitalism. In this Fast Company post, “How Whole Foods Became The Luxury Brand Of Millennials”, Michael Pavone dramatically illustrates the difference between today’s winners and yesterday’s winners with this chart:

Maybe Eckhart Tolle is right when he says that a transformation to a “New Earth” is slowly but surely taking place. But then again, since Mackey-like approaches and businesses like Whole Foods Markets are still extreme outliers, maybe he’s wrong.

What do you think? Putting your company’s BS press clippings and self proclamations of greatness aside for a brief moment, how is your business really different from your moo-herd peers?

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