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In case you were wondering, Z6 stands for Zappos core value number 6:

I’m a huge Zappos fan and a VIP member (which means free overnight shipping for any purchase!). Thus, I get daily e-mails from zappos.com on special deals. The snippet you see above appeared at the bottom of one of those e-mails.

The joyful reason for this post is that Zappos is (rightfully) tenacious about promoting their 10 core values both internally and externally. CEO Tony Hsieh and his merry band truly understand how difficult it is to sustain and maintain a culture of joy and excellence – which is a pre-requisite to both financial and emotional success. Thus, with every chance they get, which includes the daily e-mail, they spread the word.

How about your company? Do you even know what their core values are, let alone “walk the talk“? Nah, an approach like Zappos’s won’t work there, right? It’s simply auto-assumed that writing down some inarguable altruisms and pontificating about them from time to time does the trick. There are more important issues to tend to, no?

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