Buckshot
Welcome my son, welcome to the machine – Pink Floyd
Is your borg structured like the impending disaster depicted below? Since it’s so ubiquitous, publicly unquestioned, and taken for granted as a “best practice“, the odds are that it is. Note that the products are second class citizens at the bottom of the chart (if they’re even shown at all) and the people supposedly responsible for product integrity are blasted like buckshot across the DYSCO.
When a self-important SCOL, BOOGL, BUTT, CORKA, or BM is asked to sketch out a model of their beloved borg, you’ll likely get a cookie cutter picture just like it – yawn. In their brainwashed minds, what’s important is who reports to who and who (not what) funds their livelihood. Everybody, including the DICforce, is primarily concerned about who is above and below them in the pecking order. Despite what is espoused, everything else is secondary – especially the real stars in the borg – the product portfolio.
The figure below shows an alternative, flattened, product-centric arrangement highlighted with cross-learning links and dynamic job rotations. How many of these weird animals have you seen? Why not? Is it possible to transform the soulless, stationary borg above into the vibrating pancake below? What would it take? Who could do it? Should it be done?
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This is exactly how CPG companies (like P&G, Kraft, etc.) are structured, and is exactly why they can easily develop, market, manage, and support hundreds of products without batting an eyelash. When you work at a CPG shop, you work on various brands for short (2-3 year) assignments. That way, you get a broad view of the company and its products, gain lots of experience quickly, and are never pigeonholed. We could learn a lot from the CPG world.
“Why waste time learning when ignorance is instantaneous?” – Hobbes