Directagers
Director of communications, director of operations, director of engineering, director of marketing, director of strategy. Yada, yada, yada. Everyone is, or wants to become, a “Director” of something. The ultimate directorship, of course, is to be elected to sit on one or more cushy Boards Of “Directors”.
Not discounting the title of “Chief”, the title of “Director” seems to have overtaken “Manager” as the coveted corpo title dujour. Compared to an honorable and esteemed “Director”, a “Manager” is now almost as unimportant as an “associate”, or equivalently, an “in-duh-vidual contributor” (gasp!). The title of “Manager” is……. so yesterday.
So what’s the next title to be inserted into the divisive corpo caste system, the “Directager“? Come on, take a guess.
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Directors are just the rebranded VPs of the day. VP and its off shoots were the rage of the day a while back. That became silly with all the derivations of the VP, Exec VP, Sr VP, Sr Exec VP, Super VP…. So in a good marketing world VP has become Director. Everything goes in cycles maybe VP will make the come back.
Good point Ray. I didn’t even think of the VP title and all of its variations when writing this post. Dooh!