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The Sparfish

November 16, 2010 3 comments

On a tip from HCL Technologies CEO Vineet Nayar, I purchased and started reading “The Starfish And The Spider“. In the book, authors Brafman and Beckstrom define seven principles of decentralized orgs of people:

  1. When attacked, a decentralized org tends to become even more open and decentralized.
  2. It’s easy to mistake decentralized orgs (starfish) for centralized orgs (spiders).
  3. A decentralized org doesn’t have central intelligence; the intelligence is spread throughout the system.
  4. A decentralized org can easily mutate.
  5. A decentralized org sneaks up on you.
  6. As industries become decentralized, overall profits decrease.
  7. Put people into a decentralized org and they’ll automatically want to contribute.

Because of numbers 3 and 6, owners and SCOLs of centralized command and control hierarchies will never embrace the “starfish” concept. The self-centered need for SCOLs to project the image that “I’m great and you’re not” (number 3) and the constant external pressure to generate increasing profits (number 6) guarantee the status quo for all but the most enlightened leaders. However, because number 7 is the holy grail for the CGHs that sit on the throne, they try their best to feign being a starfish while remaining a spider. This systemic and self-defeating behavior is recursively nested all the way down the CCH; from the upper echelon of VPs and directors down through the fatty middle management layers and ultimately down to the BMs that rule at the interface with the DICforce.

Like Mr. Nayer, I don’t buy into the Brafman/Beckstrom set of principles 100%. Their starfish/spider metaphor works well up to a point. For example, a spider is much more mobile than a starfish; which enables it to be more proactive in acquiring the resources it needs to survive. Specifically, I believe that a hybrid “sparfish” org can increase profits while simultaneously providing an environment in which all members automatically want to contribute. By distributing resources more equitably via democracy and implementing a true meritocracy, the best of both species can be merged. The trick is figuring out how to freakin’ do it, no?