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Three Bottom Lines

“Management measures what’s easy, not what’s important.” – Unknown

“You can only measure 3% of what matters.” – W. E. Deming

I don’t recall where, but I remember seeing the idea of “three bottom lines” being proposed somewhere in an online article. The three bottom lines are “profits, people, and planet“.

As in quantum physics, the hurdle to overcome is “the measurement problem“. Unlike profits, which are simple to measure and track, how do you come up with standard, objective measures of an org’s effect on its people and on the planet?

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