Home
> management > Cucumbers, Pickles, Brine
Cucumbers, Pickles, Brine
It’s been a while since I read Gerry Weinberg’s “Secrets Of Consulting“, but the cucumber-pickle-brine story has been frequently appearing (uninvited, of course) in my mind. It goes something like this:
No matter how vehemently a cucumber says he/she will not turn into a pickle if dropped into a barrel of pickles filled with brine, he/she will get pickled. No exceptions.
When a DIC crosses the magical threshold into the land of privilege, the guild of management, the cucumber-to-pickle transformation is inevitable. From lowly wealth creator to status taker, schedule jockey, planner, watcher, controller, evaluator. Trouble is, most cucumbers want to get pickled.
Categories: management
Gerald Weinberg, linkedin, management


I like the story. It is so true. I have heard “I am not going to be like them.” so many times from co-workers crossing the line, only to sell out not too much later. It is like the “Body Snatches”.